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Google makes reviewing easy by adding attributes to restaurant reviews, Fake reviews are costly to SMBS but Google seems incapable of squashing them, Square’s new bank is a threat to traditional SMB banking relationships
Google makes reviewing easy by adding attributes to restaurant reviews.
Google, unlike Yelp, is making reviewing easier and quicker for users by adding quick standardized choices to restaurant reviews. Google, already having rolled out similar review attributes in the service industries, says additional industries and categories to come soon.
Fake reviews are costly to SMBS but Google seems incapable of fixing it.
In the world of B2B sales, a great deal of money changes hands and the role of reputation is critical. All too often businesses rely on Google’s review summary to spend thousands of dollars. In this case the results were disastrous and it makes it clear that Google has not really worked hard enough in this area
Square’s new bank is a threat to traditional SMB banking relationships.
Square, being at the center of many off-line businesses POS, is now providing checking, savings and loans. Many of the services are free. The tight relationship that SMBs have with Square and SMBs dislike of banks creates an huge opportunity for Square to disrupt traditional banking.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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