Chris Walker Returns - Demand and Revenue Generation

It’s the mindset of the executives at the highest level that drive everything down.

The first tree to plant is a ridiculously intimate understanding of your customers.

It’s often marketing on the hook for continued growth.

Figure out your logical benchmark conversion rate that you should be aiming for. Is there a gap?

Focus long-term on brand, not sales.

The failure of marketing comes in 2 buckets:

Strategy:

Capture existing demand. Do they find you when they are looking?
Create new demand. Do this in a targeted way that drives product consideration and product awareness.
Focus on organic brand marketing.

People don’t set-up the environment to tell you the truth. Go into it objectively.

Center everything around customer intimacy.

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