This episode from Cannes of The Rebooting Show, presented by Outbrain, features David Kostman (CEO of Outbrain), Kate Scott-Dawkins (Global President for Business Intelligence at GroupM), and Johanna Mayer-Jones (chief advertising officer of the Washington Post). They discuss the ad market's growth contrasted with the decline in ad revenue for news publishers. Emphasizing the value of trusted journalism, they explore the importance of advanced audience targeting and AI in creating brand-safe environments. The conversation highlights the need for new strategies and better communication to showcase the value of news audiences to advertisers.
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- 00:00 Introduction
- 01:43 Panel Introduction and Discussion Overview
- 02:07 Ad Challenges in the News Business
- 06:31 Impact of Keyword Block Lists
- 08:19 Brand Suitability and Safety
- 23:23 Performance Marketing Trends