Culture Shifts Magazine Decoding Trends: Amy Daroukakis & Chloé de Ruffray on cultural strategy and trend forecasting
What's the next big thing? And how to prepare for it? In this episode, cultural strategists & trend forecasters Amy Daroukakis and Chloé de Ruffray provide a fascinating glimpse into their world of cultural strategy and trend forecasting. With over 15 years of experience, Amy's expertise spans many different industries from, collaborating with renowned brands like LVMH and Google. Chloé, armed with a background in social and political sciences, has been a driving force in trend forecasting and cultural ethnography. She has been working globally with various clients in the beauty, luxury and lifestyle sector.
Together, they discuss the nuances of their profession, highlighting the importance of balance and flexibility in navigating cultural shifts and consulting clients. They delve into the role of trend forecasters in shaping business strategies, emphasising the need to be a good and sensitive listener to be able to provide actionable guidelines in an ever-changing professional and cultural landscape.
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