Round Table China The murky ethics of digital resurrection
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Nov 3, 2025 The discussion dives into the murky ethics of digital resurrection, questioning whether recreating deceased individuals is a tribute or commercial exploitation. A case study featuring tea scholar Zhang Tianfu sparks intense debate about consent and public backlash from family members. The hosts explore the legal gray areas surrounding posthumous image rights and the varying levels of technology used in digital recreations. They also highlight contrasting uses of AI, from respectful family tributes to questionable commercial ventures.
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AI Video Of A Renowned Tea Scholar
- A Fujian company released a one-minute AI video of late tea scholar Zhang Tianfu promoting tea culture. His son, Zhang Deyou, claimed prior authorization and managed the brand using Zhang's name.
Family Objects And Public Backlash
- Zhang Tianfu's widow publicly called the AI clip disrespectful and announced legal action. Friends and netizens likewise criticized the recreation as an insult to his legacy.
Three Tiers Of Digital Resurrection
- Experts divide digital resurrection into tiers from simple animated photos to AI that learns and interacts like the deceased. Higher tiers create stronger ethical and legal questions about consent and ongoing representation.