The TED Interview
How kindness went viral with Catherine Barrett
Mar 28, 2024
Catherine Barrett, founder of The Kindness Pandemic, discusses combatting online negativity by promoting acts of kindness. The viral growth of the Facebook group and the importance of spreading generosity authentically in our digital world are highlighted.
39:08
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Quick takeaways
- The 'Kindness Pandemic' group showcased the power of small acts of kindness in generating profound emotional relief and inspiring positive actions among members.
- The concept of 'Loud Kindness' promoted by the group emphasized the importance of vocalizing and sharing stories of kindness to combat negativity and fear, fostering a culture of compassion and hope.
Deep dives
The Birth of the Kindness Pandemic
Amidst the fear and panic of the COVID-19 pandemic in March 2020, Catherine Barrett created the 'Kindness Pandemic' Facebook group as a response to the negativity and aggression on social media. Starting with just a hundred friends, the group quickly grew to 580,000 members in two weeks, focusing on spreading acts of kindness and positivity during challenging times.
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