Secrets of Successful Advisors℠ with Ken Haman cover image

Secrets of Successful Advisors℠ with Ken Haman

Reaching New Clients with Wealth-Management Checklists

Sep 25, 2023
Discover the power of using wealth-management checklists in financial advising, including how they can enhance the overall client experience, attract new clients by showcasing advisor expertise, and serve as an effective marketing tool. Learn about the benefits of utilizing checklists, such as managing complexity, demonstrating understanding, and prompting meaningful conversations. Explore the Alliance Burnstine Advisory Institute's wealth management checklist and additional resources.
27:00

Podcast summary created with Snipd AI

Quick takeaways

  • Checklists help advisors manage the complexity of wealth and engage clients at different life stages.
  • Checklists are valuable resources that highlight unmet needs and attract new prospects when shared with clients and professionals.

Deep dives

Using Checklists to Enhance Client Engagement

Checklists are powerful tools that provide an external signal of complexity to clients. By articulating decision-making processes and advice in the form of a checklist, advisors can help clients understand the complexity of their situation. Clients often narrow their frame of awareness in the face of complexity, so a checklist can give them a visual representation of their financial journey. It also allows advisors to manage their practice and educate clients effectively. Checklists can be applied to various life stages, such as midlife financial preparedness, pre-retirement, and elder care. Sharing checklists with clients and their adult children can initiate conversations and demonstrate the advisor's understanding and relevance.

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