Reaching New Clients with Wealth-Management Checklists
Sep 25, 2023
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Discover the power of using wealth-management checklists in financial advising, including how they can enhance the overall client experience, attract new clients by showcasing advisor expertise, and serve as an effective marketing tool. Learn about the benefits of utilizing checklists, such as managing complexity, demonstrating understanding, and prompting meaningful conversations. Explore the Alliance Burnstine Advisory Institute's wealth management checklist and additional resources.
Checklists help advisors manage the complexity of wealth and engage clients at different life stages.
Checklists are valuable resources that highlight unmet needs and attract new prospects when shared with clients and professionals.
Deep dives
Using Checklists to Enhance Client Engagement
Checklists are powerful tools that provide an external signal of complexity to clients. By articulating decision-making processes and advice in the form of a checklist, advisors can help clients understand the complexity of their situation. Clients often narrow their frame of awareness in the face of complexity, so a checklist can give them a visual representation of their financial journey. It also allows advisors to manage their practice and educate clients effectively. Checklists can be applied to various life stages, such as midlife financial preparedness, pre-retirement, and elder care. Sharing checklists with clients and their adult children can initiate conversations and demonstrate the advisor's understanding and relevance.
Checklists as Tools for Meaningful Conversations
Checklists are not just internal memory aids for advisors, but valuable resources that educate clients about their specific needs. By offering checklists focused on key issues such as wealth management, elder care, or pre-marital planning, advisors can show clients that they understand their unique situations. These checklists highlight unmet needs, reveal gaps in current planning, and present the advisor as a solution provider with superior knowledge. The checklist acts as a starting point, allowing clients to explore a new advisor's expertise without committing to leaving their current advisor. This relevancy-focused approach creates powerful psychological experiences and can significantly attract new prospects.
Expanding the Reach and Impact of Checklists
Checklists have broad applications and can be used beyond client interactions. Advisors can distribute checklists through various channels, including sharing them with clients' adult children, collaborating with professionals like CPA's or estate attorneys, or reaching out to HR departments. Checklists can be tailored to specific life events and stages, such as pre-marital planning or the sale of a business. They can be used to initiate conversations with prospective clients and demonstrate expertise without explicitly promoting a switch in advisors. Furthermore, checklists are highly shareable on social media platforms due to their simplicity and relevance, making them effective marketing tools.
Wealth-management checklists help uniquely successful families understand the complexity of their wealth and allow advisors to keep track of a complicated number of deliverables. Checklists are a powerful management tool for financial advisors for several reasons. Scott and Ken explore how to use wealth-management checklists to engage new or prospective clients.
The information contained herein reflects the views of AllianceBernstein L.P. or its affiliates and sources it believes are reliable as of the date of this production. AllianceBernstein L.P. makes no representation or warranties concerning the accuracy of any data. There is no guarantee that any projection, forecast or opinion in this material will be realized. Past performance does not guarantee future results. The views expressed here may change at any time after the date of this publication. This video segment is for informational purposes only and does not constitute investment advice. AllianceBernstein L.P. does not provide tax, legal or accounting advice. It does not take an investor's personal investment objectives or financial situation into account; investors should discuss their individual circumstances with appropriate professionals before making any decisions. This information should not be construed as sales or marketing material or an offer or solicitation for the purchase or sale of any financial instrument, product or service sponsored by AB or its affiliates. References to specific securities are presented solely in the context of industry analysis and are not to be considered recommendations by AB. AB and its affiliates may have positions in, and may affect transactions in, the markets, industry sectors, and companies described herein.
It is important to note that not all Financial Advisors are consultants or investment managers; consulting and investment management are advisory activities, not brokerage activities, and are governed by different securities laws and also by different firm procedures and guidelines. For some clients, only brokerage functions can be performed for a client, unless the client utilizes one or more advisory products. Further, Financial Advisors must follow their firm’s internal policies and procedures with respect to certain activities (e.g., advisory, financial planning) or when dealing with certain types of clients (e.g., trusts, foundations). In addition, it is important to remember that any outside business activity including referral networks be conducted in accordance with your firm’s policies and procedures. Contact your branch manager and/or compliance department with any questions regarding your business practices, creating a value proposition or any other activities (including referral networks). It is important to remember that (i) all planning services must be completed in accordance with your firm’s internal policies and procedures; (ii) you may only use approved tools, software and forms in the performance of planning services; and (iii) only Financial Advisors who are properly licensed may engage in financial planning. For financial representative use only. Not for inspection by, distribution or quotation to, the general public.
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