Frictionless Growth Marketing 37. Introducing 'Listen to Them: Black talent and consumers share their real life stories and perspectives on working in teams and inclusive marketing'
This year, I wanted to take the opportunity to do a Black History Month campaign that both elevated voices and shined a light on experiences people within the community have, for the purpose of educating others not within the community on how they can make life better for both Black talent and Black consumers.
The result, is a special podcast series I’m dropping for you, you can find right here in the feed. It’s called “Listen to Them: Black Talent and Consumers Share Their Real Life Stories and Perspectives on Working in Teams and Inclusive Marketing.”
In it, you’ll hear directly from people I interviewed in a narrative format - about various topics related to working in teams and of course inclusive marketing. We cover micro-aggressions, what it’s like being the only one, or one of a few in the room in a professional setting, what high-performing teams look like, and how to work with people who are different from you.
This is beneficial for you to hear for anyone who works with others in a team setting – including leaders and individual contributors – because everyone plays a role in making people feel like they belong.
From a marketing standpoint, we covered topics such as representation, authenticity, and the power brands have in how people feel about themselves.
Have a listen to the episodes, and then go to www.listentothem.co to register for the workshops being held February 22-24 [get instant access to the replays when you sign up] to create an action plan based upon the insights from the episodes.