In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business that can go a long way to indirectly boost your sales. Tune in to hear how you can get a celebrity to speak about your product or service!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Creative Ways to Invest In Marketing.
[00:31] Consider offering free tools such as Ubersuggest to generate traffic.
[01:01] Visit sites like CodeCanyon and pay a small price for a free tool.
[01:23] Examples of what you can do from a broader business perspective.
[02:32] Add at least one upsell and down-sell on your checkout or thank you page.
[03:14] Give your customers the option of being notified when a product is back in stock.
[03:39] The benefits of doing mouse tracking on your website to improve the user experience.
[04:23] Why you might consider using community.com to engage with your community.
[05:06] Check out Cameo where you can get celebrities to record a video about your product.
[05:34] That’s it for today!
[05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

Content Decay

A/B Testing Calculator

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樱花雨森林-曹畅洲@曹畅洲_Nevermind（青年写作者）-@马晓橙