Ep 75: Tatiana Dupond talks to Olivier Guyot about “Leveraging TikTok for Luxury” FR

Meet our latest podcast guest, Tatiana Dupond, the Director of Luxury, Fashion, Beauty & CPG at TikTok's Global Business Solutions. Join us as we embark on an electrifying journey, exploring the influential role of TikTok in the world of luxury.

In this episode, Tatiana engages in a captivating conversation with our host, Olivier Guyot, French Editor in Chief of Fashion Network, revealing the secrets behind TikTok's unrivalled ability to guide luxury brands through the ever-evolving digital landscape. Dive into the realm of innovative content creation and discover how TikTok empowers brands to effortlessly connect with their target audience in ways never imagined before.

Join us as we unveil the art of deciphering trends and transforming them into captivating brand stories, learn how TikTok enables brands to preserve their distinctive luxury DNA while embracing the dynamic and creative nature of the platform.

Tune in now to gain invaluable insights from Tatiana Dupond's professional journey and explore her analysis in the industry and discover why she sees TikTok as a unique societal laboratory, reflecting the pulse of our ever-changing world.

This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.