One Pour Problems Messaging for Impact: Engaging a Diverse Business Community & Embracing Failure with Chris DiPentima
Jul 22, 2025
Chris DiPentima, President and CEO of CBIA, shares insights from his impressive career journey, emphasizing a commitment to local solutions in Connecticut. He discusses the importance of small businesses leveraging CBIA's resources and highlights how embracing failure can foster a culture of innovation. Chris advises on engaging deeply with the state's business climate and the value of member events. He also touches on current trends in AI and manufacturing that are shaping the future, making a compelling case for proactive business leadership.
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Espresso Crushers And Local Pride
- Chris DiPentima and a group of Connecticut business leaders call themselves "espresso crushers" and bond over espresso martinis.
- He highlights Litchfield Distillery to showcase local Connecticut makers and state pride.
A Meandering Path To CBIA
- Chris describes a winding career from English major to lawyer to manufacturing CEO and then CBIA president.
- He applied reluctantly but accepted CBIA's CEO role in early 2020 and started amid the pandemic.
CBIA's Deep Roots And Modern Role
- CBIA dates to 1815 and began as the Society for Connecticut Manufactories advocating local procurement.
- The organization now pairs advocacy with services like benefits, energy buying, HR, and research.