Tourpreneur Tour Business Podcast
6 Easy Fixes to Improve Your Tour Business Immediately
Dec 17, 2024
The hosts share insights from their California Road Show, discussing shifting travel behaviors and the importance of food experiences in tourism. They reveal six easy fixes for tour businesses based on live audits, and explore the dynamics of direct bookings versus OTAs. Tactical advice on leveraging Google Ads, corporate partnerships, and optimizing websites for customer engagement takes center stage. Tips for maximizing potential with corporate tours and the vital role of partnerships to boost sales are also highlighted.
45:05
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Quick takeaways
- Incorporating valuable data insights about seasonal trends and customer preferences can significantly enhance a tour operator's marketing strategy and offerings.
- Improving the quality of online listings, especially through better photography and optimized Google business profiles, is crucial for increasing visibility and bookings.
Deep dives
Exploration of California's Attractions
The podcast highlights a recent visit to various destinations in California, including San Francisco, Santa Barbara, and Los Angeles. Participants reflect on diverse experiences, with one speaker noting the contrasting landscapes, from breathtaking coastal views to unique attractions like ostrich farms. Another speaker expresses admiration for specific sites, particularly Monterey, mentioning its stunning scenery and family-friendly atmosphere. Overall, the discussions underscore California's blend of iconic landmarks and unexpected local quirks.
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