Authenticity in the Age of AI: David Calderwood's Cross-continental Journey

A talented New Zealand TV producer’s move across the ocean sparked an inspiring entrepreneurial journey. David Calderwood, Founder of Euro-Pacific Digital Media, shares how authentic relationships and a rich family legacy fueled his business success.

David’s entrepreneurial roots run deep—from his great-grandfather’s 1850s photography studio to his parents’ hat-making business. Starting in New Zealand’s TV industry, his marketing degree and production skills paved the way for greater achievements.

Meeting American producer Lisa was a turning point. After relocating to the U.S., David’s company secured a major client, SmithKline Beecham, coordinating shoots worldwide. This success established Euro-Pacific as a leading digital media firm in America.

David discusses unique staffing challenges—managing crews and balancing freelancers with full-time staff. Over an 18-year partnership with Lisa, he navigated these complexities while growing the business.

Now, David is pivoting toward white-label services and reducing hands-on production, a strategic move to leverage his expertise and sustain growth. His story shows that aligning business with authentic values leads to lasting success.

Key Takeaways:

• Entrepreneurial heritage: How family history inspired David’s journey.
• Love’s impact: The role of personal relationships in business growth.
• Industry insights: Handling production staffing and operational challenges.
• Smart pivots: Evolving business models for sustainability.

About David Calderwood:

With over 30 years of experience as a director and producer, specializing in digital media, ecommerce websites, search engine marketing (SEM), ad campaign development, and live streaming video for corporate events—and still the occasional TV commercial—Dave brings extensive expertise to the field.

Dave is a Kiwi (he grew up in New Zealand) and started out in the television commercial market, working with major advertising agencies and Fortune 500 companies. After arriving in the US, he founded Euro-Pacific Film & Video Productions, which focused on providing video and visual marketing services to leading corporate organizations and national TV broadcasters, leveraging his international experience and connections.

Dave is currently a Florida resident with a very active client base throughout the US. He is also a Google Partner, as well as an authorized partner and reseller with GoDaddy and Zoho.

Connect:

Website: euro-pacific.com

LinkedIn: linkedin.com/company/euro-pacific/

Facebook: facebook.com/epfvp

YouTube: youtube.com/c/EuropacificDigital

This episode is brought to you by Euro-Pacific Digital Media; experts in video production and digital marketing. Visit euro-pacific.com to learn

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