Adobe's Generative AI Video Tools Launch

Adobe has unveiled its new generative AI tools, dubbed Firefly video models, aimed at enhancing video production within its software Premiere Pro and After Effects. This rollout follows their success with image generation in products like Photoshop, allowing users to create and extend video content using AI, without imposing usage limits beyond basic subscription fees. The tools are designed to offer significant capabilities, such as extending existing video frames and facilitating post-production changes by analyzing each frame individually. Adobe’s focus on accessibility and the intention to get user feedback in the beta phase showcases their confidence in harnessing AI to transform the video editing landscape.