Bloomberg Talks
Adobe Chair & CEO Shantanu Narayen Talks AI Video Generator
Oct 14, 2024
Shantanu Narayen, Chair and CEO of Adobe, shares insights on the company's groundbreaking AI video generation tools. He highlights the new features integrated into Premiere Pro that empower users to create videos effortlessly. Narayen also discusses the collaboration with chip manufacturers like NVIDIA, emphasizing GPU performance's role in advancing generative AI. Additionally, he elaborates on Adobe's monetization strategies and acquisition plans to further enhance their AI applications across diverse industries, marking a pivotal shift in video production.
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Quick takeaways
- Adobe's new generative AI tools, Firefly video models, aim to enhance video production and improve user workflows without significant usage limits.
- The company is exploring various monetization models, including tiered subscriptions and custom services, to cater to both consumers and enterprises.
Deep dives
Adobe's Generative AI Video Tools Launch
Adobe has unveiled its new generative AI tools, dubbed Firefly video models, aimed at enhancing video production within its software Premiere Pro and After Effects. This rollout follows their success with image generation in products like Photoshop, allowing users to create and extend video content using AI, without imposing usage limits beyond basic subscription fees. The tools are designed to offer significant capabilities, such as extending existing video frames and facilitating post-production changes by analyzing each frame individually. Adobe’s focus on accessibility and the intention to get user feedback in the beta phase showcases their confidence in harnessing AI to transform the video editing landscape.
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