Beyond Streets Second Life on Two Wheels: Refurbishing E-Bikes for Sustainable Cities with Marta Anadón Rosinach, Head of US at Upway
What if buying a secondhand e-bike were as easy and trustworthy as buying a certified pre-owned car?
In this episode of Beyond Streets, we talk with Marta Anadón Rosinach, Head of US at Upway, a company redefining the second-life market for e-bikes. A former Uber Eats executive, Marta shares how her personal obsession with e-bikes turned into a mission: making high-quality, affordable, refurbished e-bikes accessible to more people in more places.
We dig into:
- Why e-bikes are a powerful and fun tool for reclaiming cities from car dependency
- How refurbishment cuts carbon emissions by up to 95% while creating local jobs
- The challenges and opportunities of scaling in the US vs. Europe
- The role of policy in safe battery recycling and expanding incentives
- Why investing in workforce training is a crucial, overlooked lever in micromobility adoption
From tariffs to transit agency partnerships to e-bike theft myths, this conversation has it all, and it’s for anyone who cares about the future of sustainable urban transportation.
Learn more about Upway: https://upway.co/
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