You can with AI. Trust and governance: Navigating AI ethics and communication
Jul 17, 2025
In this insightful discussion, Kelly Combs, Managing Director of AI and Data Modernization at KPMG, shares her expertise on AI governance and ethical communication. She emphasizes the crucial role of trust in AI deployment and discusses actionable frameworks for ethical use and compliance. Kelly highlights the importance of transparency in communication and the need for a collaborative approach to governance, addressing the growing distrust among employees. She also explores the evolving challenges of Generative AI and the necessity of adaptive strategies for safe integration.
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Governance In A Regulatory Limbo
- No single federal AI law exists, so organizations should anchor governance to emerging themes like fairness and transparency.
- Design frameworks aligned to values while monitoring evolving legislation to stay prepared.
Build Pillars: Policy, Roles, Controls
- Define policies, roles, and forums since AI spans legal, data, tech, and business functions.
- Add technical controls to guide users, prevent data leakage, and improve output accuracy.
Risk-Scaled Governance
- Right-size governance to risk: treat internal productivity uses lighter than external, consumer-impacting systems.
- Layer additional processes and controls for higher-risk scenarios rather than applying one rule to all.