Rodiculous with Rosanna Pansino Ian Hecox on Saving Smosh | Rodiculous 41
Aug 24, 2025
Join Ian Hecox, co-founder of Smosh, as he navigates the wild world of YouTube comedy. He shares hilarious behind-the-scenes anecdotes from his journey, discussing the creative challenges of evolving a comedy brand over nearly two decades. Ian reflects on maintaining authenticity while juggling multiple projects, and the chaos of balancing fun and sobriety on tour. With a dose of nostalgia, he dives into the joys of performance and the significance of friendships formed along the way. Expect laughter and insights from a true pioneer!
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Smosh's Full Circle Journey
- Ian summarizes Smosh: started with Anthony, grew huge, sold, lost, then bought it back with friends.
- He ends by saying everything is now good and he's enjoying the 20-year journey.
Foster Talent To Elevate The Brand
- Smosh aimed to be the YouTube equivalent of Saturday Night Live by fostering comedic talent.
- Promoting talent that grows beyond Smosh strengthens the brand and inspires future creators.
Schedule Weekends To Prevent Burnout
- Take weekends off to avoid burnout even if productivity feels unchanged.
- Treat content creation as a marathon and protect your long-term creativity and sanity.