My .4 Cents How To Grow A Music Artist In 30 Days w/ Rod Yancy
Nov 4, 2025
Rod Yancey, founder of Bootleg, shares his journey from philosophy to music innovation. He discusses how Bootleg allows fans to purchase live concert recordings, creating unique collectibles. The conversation highlights how narrative and originality in music can boost artist visibility, especially in a crowded hip-hop market. The hosts emphasize strategies for artists to build an audience in 30 days, including collaborations and social media engagement. They also explore the shifting dynamics of music charts, pointing to the evolution of genre influences in mainstream hits.
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Word-Of-Mouth Is The New Primary Channel
- Sparking word-of-mouth is now the single most important factor in music promotion.
- Engineers should design a constant narrative that creates easy conversations among fans.
Find And Nurture Early Adopters
- Do identify and engage niche early adopters and 'sneezers' who start conversations about new music.
- Research local promoters, subreddits, and small influencers to map who influences your scene.
Warm Outreach Beats Cold Pitches
- Do build relationships before pitching by commenting intelligently and sending specific compliments.
- Show up in their digital spaces and create genuine interactions before sending a DM or pitch.