Side Hustle School Ep. 3114 - Q&A: “Is it okay to use a fake name for my business?”
Jul 11, 2025
Using a fake name in business can spark debates about ethics and privacy. This discussion looks into the pros and cons of staying anonymous while running a side hustle. It highlights the balance between creative marketing and ethical practices. Listeners gain insights into potential risks and legal considerations, ensuring a safe approach to entrepreneurship. Plus, it poses the question of whether privacy is a smart move or if it veers into shady territory.
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Reassess Anonymity as You Grow
- As your side hustle grows, reconsider your level of anonymity and the potential risks of slipping up.
- Some start with a pseudonym but later switch to their real name for business growth and transparency.
Privacy is Common and Smart
- Many creators and business owners use alternate or pen names for privacy or professional boundaries.
- Privacy is often a smart move and ethically acceptable when handled correctly.
Register DBA for Legal Use
- Register a DBA (doing business as) if you want to operate under a different public name legally.
- Always be transparent with clients and avoid any deception to maintain ethical standards.