Side Hustle School Ep. 3114 - Q&A: “Is it okay to use a fake name for my business?”
Jul 11, 2025
Using a fake name in business can spark debates about ethics and privacy. This discussion looks into the pros and cons of staying anonymous while running a side hustle. It highlights the balance between creative marketing and ethical practices. Listeners gain insights into potential risks and legal considerations, ensuring a safe approach to entrepreneurship. Plus, it poses the question of whether privacy is a smart move or if it veers into shady territory.
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How to Use a Fake Name for Your Side Hustle Without Legal Trouble
You can use a fake name or pseudonym publicly for your side hustle to protect your privacy, especially if you don't want your employer or others to find out about it.
Key points to consider:
- Use your legal name for official matters like tax filing, business bank accounts, and contracts.
- Register a DBA (Doing Business As) if you want to operate under a different business name legally.
- Be transparent with clients and avoid deception—privacy is the goal, not misleading anyone.
Many creators and business owners do this to maintain professional boundaries and privacy while growing their side projects responsibly.
Reassess Anonymity as You Grow
- As your side hustle grows, reconsider your level of anonymity and the potential risks of slipping up.
- Some start with a pseudonym but later switch to their real name for business growth and transparency.
Privacy is Common and Smart
- Many creators and business owners use alternate or pen names for privacy or professional boundaries.
- Privacy is often a smart move and ethically acceptable when handled correctly.