Entrepreneur's Handbook
How To Launch A Six-Figure Online Course in 2023 w/ Kieran Drew | Digital Freedom
Nov 26, 2023
Kieran Drew, an online writer with hundreds of thousands of followers, talks about launching a six-figure online course in 2023. They discuss the challenges of oversaturation in the industry, the importance of personal connection and storytelling, building a loyal audience, framing advice with personal experience, creating tension and emotional engagement in course launches, and future plans in writing and product building.
27:35
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Quick takeaways
- Having a unique selling point is crucial for the success of an online course, as it helps the course stand out among saturated markets.
- Building strong connections with the audience through personalized interactions and relatable content can foster loyalty and create a supportive community.
Deep dives
The importance of creating a unique course
In this podcast episode, Kiran Drew discusses the misconception that online courses are dead due to market saturation. He emphasizes the need for a unique selling point, such as a framework, system, story, or statistic, to make a course stand out. By providing a fresh approach or perspective, instructors can capture the attention of learners who have taken other courses before. Kiran shares his success in the writing niche by building a personal brand over two years, showing his journey from dentist to writer. This personal touch and relatability resonated with his target audience and made his course more attractive to potential customers.
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