The importance of creating a unique course

In this podcast episode, Kiran Drew discusses the misconception that online courses are dead due to market saturation. He emphasizes the need for a unique selling point, such as a framework, system, story, or statistic, to make a course stand out. By providing a fresh approach or perspective, instructors can capture the attention of learners who have taken other courses before. Kiran shares his success in the writing niche by building a personal brand over two years, showing his journey from dentist to writer. This personal touch and relatability resonated with his target audience and made his course more attractive to potential customers.