The price tag of you

Sam Levine, a consumer rights advocate at Berkeley's Center for Consumer Law and Economic Justice, dives deep into the unsettling world of personalized pricing. He reveals how companies exploit consumer data to manipulate prices, drawing parallels to airline ticket pricing strategies. The discussion highlights the ethical concerns surrounding surveillance pricing and the role of data brokers in eroding privacy. Levine also addresses the diminishing power of consumer protection agencies and the urgent need for transparency in an increasingly monitored society.