Grow & Tell Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp
Melissa Rosenthal's first job out of college was as an intern at BuzzFeed. In her 6 years with the company, she rose to Global VP of Creative, delivering more than $50M in native ad revenue and $100M in branded content.
She also helped ClickUp 100X their revenue growth as their Chief Creative Officer. Today, she's the co-founder of Outlever, a new startup that helps companies become the #1 news source in their industry.
For our 40th episode, we’re talking to Melissa Rosenthal.
As BuzzFeed’s Global VP of Creative, she led a team that created over 3,000 branded content campaigns, earning hundreds of billions of views, over $100M in revenue for BuzzFeed, and a spot on Forbes’ 30 Under 30.
As ClickUp's CCO, Melissa grew their ARR from $2 to $200M in 4 years and ran some memorable billboard campaigns.
On today’s episode, Melissa breaks down the most memorable stories from her career, including:
- How she scaled herself at BuzzFeed
- Why ClickUp was willing to take a shot on brand-forward marketing
- What she's building at her new company, Outlever