21: Turning Expertise into Profit with Jennifer Hensley

In this episode, Adam interviews Jennifer Hensley, owner of Playmaker Coaching and Consulting. Jen, with a rich background in financial services, emphasizes the importance of staying in your zone of genius and building the right team to scale your business. She shares her journey from corporate to coaching and provides actionable strategies for marketing and client engagement. Whether you’re struggling with growth or looking for new marketing ideas, Jen’s insights on balancing strategy and execution will inspire and guide you. Tune in to hear practical advice on how to make your marketing efforts more effective and scalable.

With almost two decades at NM consulting, Jennifer Hensley has created a winning system that has been proven to achieve top-tier results. With this system, Jennifer has helped over 1500 advisors achieve compound growth.

Jennifer has always played sports and while playing her favourite positions, the center mid-field, setter, or point guard, it has always been her job to see the whole field. Making unique plays that gets the ball to the right player at the right time while allowing everyone else to stay in their designated positions which usually means her team scores more.

After more than two decades of corporate consulting to small business owners and playing sports Jennifer has taken her big picture understanding of the business playing field and uniquely links concepts to address complex problems. She helps business owners act quickly on opportunities with strategic and creative thinking that delivers results. Focusing on the most impactful plays to advance "the ball" and building systems that positively impact the bottom line.

She believes in building on a strong sales foundation and connecting all parts of marketing to a plan that is strategic, value-based and consistent. The goal is to create a playbook for success that has the right solutions for you, when you need them. The playbook evolves over time, it is a 90-day plan that gives you the home-field advantage.

If your business is overwhelming, inconsistent, or unintentional, as a playmaker for your business Jennifer’s team helps you play your position. By staying on the offense and creating a system that scores more ideal clients and raving fans.

Jennifer is a Certified Coach and Trainer who earned her Bachelor of Science in Business Administration from the University of Missouri. She also holds her Chartered Life Underwriter (CLU) and Certified Financial Consultant (ChFC) designations from the American College of Financial Services.

Jennifer is a Kansas City native but now resides in the Milwaukee area with her best teammates: her husband, Keith and daughter, Samantha. They always push her to play her own game and stay on the offense. She believes it’s important to live with intention. This year her word for the year is “GO”. It’s time to go be great!

Key Topics Discussed:

• Staying in your zone of genius
• Importance of a supportive team
• Leveraging past industry experience
• Marketing strategies for referrals
• Scaling business and processes

Timestamps:

09:07 Helping clients cut through noise and implement big-picture ideas.

10:34 Focus on holistic client success, not just marketing.

15:37 Have a diverse team for business management and expertise.

18:26 Adapted business strategy based on client demand.

22:51 Struggling with managing and implementing various projects.

Take the free Playmaker Marketing Winning System Assessment and then afterwards schedule a complimentary Marketing Made Easy Call with Jennifer.

Other ways to connect with Jennifer are through Instagram, LinkedIn, Facebook or at the Playmaker Coaching Website.