In this episode of the Live Better Sell Better Podcast, KD has a conversation with Morgan Ingram on how we can hone the ability to prime people on what it is you want them to do. But before that, you have to understand your reason.

QUOTES

You need to know your own reason first - Morgan: "The prospect now knows there's a reason that is coming. When you can provide that insight or that trigger, it shows you that you know them. And if I can come with an insight and show them that I've done a little bit of research, then I can earn that interest, or time, or whatever I'm asking for at the end of the day."

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