How Airbnb is bringing soul back to their design 💡
Nov 4, 2024
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Teo Connor, VP of Design at Airbnb, discusses how the company is revitalizing its app with innovative design elements. He highlights three key investments in 3D design, motion interactions, and a hands-on leadership approach. The conversation dives into the creative use of animations and early prototyping, showcasing their impact on enhancing user experience. Teo emphasizes the importance of cultivating a design-centric culture and how these changes aim to add more soul to Airbnb's platform.
Airbnb is enhancing user experience by integrating 3D, haptic feedback, and motion design to create an immersive app.
Strong leadership at Airbnb emphasizes hands-on design involvement, fostering a culture that values creativity and user satisfaction.
Deep dives
Investing in Innovation Through Tactility and 3D Design
Airbnb is making significant efforts to enhance the user experience by moving beyond traditional flat design. By introducing haptic feedback, motion interactions, and 3D elements, the aim is to create an engaging and immersive app that resonates with users. An example of this innovation is seen in the newly designed 3D filter icons, which display intricate details that elevate the visual appeal of the app. This tactile approach not only captures attention but also fosters a sense of connection and enjoyment for users, demonstrating that design is integral to the overall experience rather than just a visual tool.
Empowering Design Leaders for Cultural Transformation
Airbnb emphasizes the importance of strong leadership in fostering a vibrant design culture, aiming to bring soul back into the app. The organization seeks leaders who actively engage in the design process and maintain a hands-on approach, akin to chefs who taste their dishes before serving. This philosophy emphasizes the necessity for leaders to be skilled in their craft and capable of empowering designers to excel. A prime example is the guest counter feature, which showcases an effort to prioritize user enjoyment over mere utility, reflecting a commitment to innovative and thoughtful design that resonates with both hosts and guests.
Airbnb is making 3 big design investments to bring soul back to the app. So this episode pulls from interviews with their VP of Design, Teo Connor, and prototyping specialist Janum Trivedi. Learn why Airbnb is investing in 3D, motion design, and leaders who still have their hands in the clay.