Dive Club 🤿 How Airbnb is bringing soul back to their design 💡
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Nov 4, 2024 Teo Connor, VP of Design at Airbnb, discusses how the company is revitalizing its app with innovative design elements. He highlights three key investments in 3D design, motion interactions, and a hands-on leadership approach. The conversation dives into the creative use of animations and early prototyping, showcasing their impact on enhancing user experience. Teo emphasizes the importance of cultivating a design-centric culture and how these changes aim to add more soul to Airbnb's platform.
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Design Innovation Beyond Utility
- Designers at Airbnb shifted from innovation to program management due to hyperscale challenges.
- True design innovation elevates user experience beyond screens to include how the app feels and delights users.
Tactility Rescues Airbnb Design
- Airbnb invests in tactile design elements like haptic feedback, motion interactions, and 3D elements.
- These details bring personality and delight back into the app, resisting flat design trends.
Prototyping Drives Design Innovation
- Airbnb moved prototyping and real-code interaction design earlier to validate fluidity and playfulness.
- Prototyping specialist Janum Trivedi creates demos to unlock tricky UI and bring animation concepts to life in code.