

THE MINING POD: This BTC Business Model is a Quiet Cash Cow w/ Brandon Mintz
Sep 9, 2025
Brandon Mintz, CEO of Bitcoin Depot, shares insights on the booming Bitcoin ATM business, revealing that his company operates over 9,000 machines across North America. He discusses how these ATMs generate significant revenue, often relying on cash transactions. Mintz explains the reasons consumers prefer ATMs over exchanges and the premiums tied to Bitcoin purchases. He also unveils expansion plans and highlights the shifting landscape of cryptocurrency regulations, showcasing Bitcoin Depot's strategies to thrive in this evolving market.
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How Bitcoin Depot Began In College
- Brandon Mintz first bought Bitcoin in college after a friend showed him and struggled with online verification.
- He solved the friction by launching cash-based services and later his first Bitcoin ATMs in Atlanta in 2016.
New Machines Need Time To Mature
- Revenue growth came from rapid kiosk deployments and maturation of recently installed machines.
- Newer machines take time to reach full usage as local awareness builds.
Pick Locations By Demand And Competition
- Choose ATM sites by population, density, competitor saturation, and historical performance data.
- Avoid placing machines where dozens already exist within a mile to prevent cannibalization.