While it’s well known that consumer data can help B2B businesses, consumers can also benefit from having access to B2C data that will give them greater confidence in making decisions in their everyday lives. CEO Harrison Tang of Spokeo (people search engine) speaks to Cameron D'Ambrosi host of the State of Identity podcast about the various B2C use cases that empower consumers with actionable insights about the digital identities of the people in their lives. Spokeo’s people data allows consumers to know more about who they’re dealing with and to have greater confidence, whether it’s connecting with others online while protecting themselves from potential fraudsters & scammers.