Are You Missing the Most Important Part of the “Let Them” Theory? (Episode 247)

You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!)

Let them underestimate you.

Let them judge.

Let them do their thing.

It’s a powerful mindset shift—but it’s only the beginning.

On this episode of the Build Your Copywriting Business podcast, Kate and I are giving our take on the book (5 out of 5 stars!), but, more importantly, breaking down why stopping at “let them” could keep you stuck.

If you’ve been spiraling with:

“What will people think when I update my LinkedIn to say ‘copywriter’?”

“Is this copy good enough? What if my client hates this?”

“I’m bothering people. Why would they want to hear from me?”

Then I really would love you to join the conversation and listen in! Take 30 minutes (15 if you listen on double speed like me 😉) and get the mindset framework that will help you get un-stuck.

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Mentioned in the Episode

• The Let Them Theory by Mel Robbins
• The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel Robbins
• The High 5 Daily Journal by Mel Robbins

Related Links

• 8 Copywriting Books Copywriters Need to Read to Build Marketing and Mindset Skills
• 3 Books Every Copywriter Must Read
• Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success

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