#342 - Best Side Hustle of 2024 (Only 4 Hours A Week)
Jul 29, 2024
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Join Jared Bauman, co-host of the Niche Pursuits podcast and side hustle expert, as he reveals how he earned $40k in just a few months through the Amazon Influencer Program. He discusses time-efficient strategies for creating shoppable videos, emphasizing the potential of video content for commission earnings. Jared also addresses income stability, the importance of diversifying traffic sources, and mastering video marketing with product reviews. Discover how to balance profit with time investment in today's competitive online landscape!
The content creation industry currently struggles for beginners due to Google's favoring of established sites over new entrants.
The Amazon Influencer Program enables newcomers to earn income through short product review videos without needing extensive traffic generation.
Success in the Amazon Influencer Program relies on creating videos for higher-priced items and optimizing uploads around key shopping seasons.
Deep dives
Current Challenges in Content Creation
The content creation industry is facing significant challenges due to Google's recent updates that favor established websites over newcomers. This has made it particularly hard for beginners to gain traction in search results, as they often struggle with the complexities involved in building effective content sites. In response to these challenges, industry experts are discussing alternative strategies, such as leveraging funnels, but many beginners show resistance due to the required effort. This leaves the question of how those new to the content space can find a viable path forward in 2024.
The Amazon Influencer Program Overview
The Amazon Influencer Program presents a compelling opportunity for individuals seeking an alternative way to generate income online. It allows participants to create short video reviews of products that are then featured on Amazon’s product pages, making it easier to get paid without needing to drive traffic. Unlike traditional affiliate marketing, participants don’t need their own websites or extensive traffic generation strategies, appealing to those who want a simpler entry into content creation. For beginners, the low barrier to entry and minimal technical requirements make this program an attractive option to explore.
Earnings Potential and Time Investment
Participants in the Amazon Influencer Program, like Jared Barman, have reported impressive earnings, with some individuals making over $40,000 in their first year through the program. The process involves creating a substantial number of videos — in his case, about 1,200 in a year — taking only a few minutes to create each one. This equates to a manageable time commitment of around four to five hours per week, making it a suitable side hustle for many. The ability to earn money relatively quickly, sometimes within days of uploading a video, adds to the appeal for beginners who may be accustomed to longer payback periods typical with other business models.
Key Strategies for Success
A successful strategy for maximizing earnings within the Amazon Influencer Program revolves around focusing on higher-priced items rather than a volume of lower-priced goods. Videos that promote expensive items tend to garner more attention, leading to higher sales and reduced return rates from buyers. Additionally, optimizing the timing of video uploads around seasons and key shopping periods can further enhance earnings potential. Utilizing a structured approach to the content creation process can significantly improve conversion rates and overall revenue from this side hustle opportunity.
Long-Term Viability and Future Trends
While the Amazon Influencer Program is currently seen as a lucrative opportunity, there are concerns regarding its future saturation and sustainability as more individuals enter the market. The program is described as being in a 'honeymoon phase' where the earnings potential is high but may not last indefinitely. As with most online ventures, it is crucial to develop skills during this period that can be leveraged in future opportunities, including user-generated content (UGC) creation and social media marketing. By focusing on honing these skills, participants can prepare for potential shifts in the landscape while enjoying the immediate financial benefits.
It's no secret that the industry has been struggling for nearly a year now following the HCU. And it's been particularly difficult for beginners to get started, as established sites have been dominating search results.
So the question everyone’s asking is what future-proof tactics should beginners actually be doing in 2024? (That isn’t spammy or potentially illegal.)
In this episode, we chat to Jared Bauman, co-host of the Niche Pursuits podcast, about the game-changing way he made an impressive $40k in only a few months, without driving traffic, showing his face, or spending a dime: the Amazon Influencer Program. ____________________________________________ Host: Gael Breton Guest: Jared Bauman
