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Bloomberg Intelligence
IBM, Airlines Earnings Breakdown; Baker Hughes Reports; Award Shows in Focus
Jan 26, 2024
39:05
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Quick takeaways
- The declining viewership of award shows like the Oscars poses concerns for networks due to lack of content and availability of highlights on social media platforms.
- Cruise companies need to enhance the value proposition of a cruise vacation and find ways to make shows more engaging and concise to retain viewership.
Deep dives
Declining viewership of award shows like the Oscars
The viewership of award shows like the Oscars has been steadily declining over the past decade, with audiences dropping from 40 billion viewers to 10-12 billion viewers. The length of the shows, lack of content, and the availability of highlights on platforms like YouTube and TikTok are all contributing to the decline. This poses concerns for networks like ABC, which depend on advertising revenue from these events. Despite selling out ads for these shows, the rates have been decreasing, and there is a need to find new ways to make award shows relevant and appealing to audiences.
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