The declining viewership of award shows like the Oscars poses concerns for networks due to lack of content and availability of highlights on social media platforms.
Cruise companies need to enhance the value proposition of a cruise vacation and find ways to make shows more engaging and concise to retain viewership.
Deep dives
Declining viewership of award shows like the Oscars
The viewership of award shows like the Oscars has been steadily declining over the past decade, with audiences dropping from 40 billion viewers to 10-12 billion viewers. The length of the shows, lack of content, and the availability of highlights on platforms like YouTube and TikTok are all contributing to the decline. This poses concerns for networks like ABC, which depend on advertising revenue from these events. Despite selling out ads for these shows, the rates have been decreasing, and there is a need to find new ways to make award shows relevant and appealing to audiences.
The challenges facing the cruise industry
The cruise industry has faced challenges in recent years, with declining viewership and changing consumer preferences. The waning interest in award shows like the Oscars reflects a broader trend of court cutting and changing viewing habits. The rise of streaming platforms and the availability of highlights on social media platforms make it more convenient for viewers to consume content without watching the full-length shows. Cruise companies are focusing on offering unique experiences and amenities on board to attract passengers and enhance the value proposition of a cruise vacation. However, they also need to address the issue of the length of the shows and find ways to make them more engaging and concise to retain viewership.
The impact of declining viewership on advertising revenue
The declining viewership of award shows like the Oscars has affected advertising revenue for networks like ABC. While they still manage to sell out ads, the rates have been decreasing. This trend reflects the challenges faced by traditional broadcasters in an era of cord-cutting and changing viewer preferences. The reliance on outdated formats and a lack of engaging content have contributed to the decline in viewership. To continue attracting advertisers, networks and award shows need to find innovative ways to adapt to evolving audience habits and preferences.
Potential solutions and future outlook
To address the challenges posed by declining viewership, award shows and networks may need to make changes to the format and length of the shows. Shorter, more engaging presentations, as well as incorporating popular personalities and athletes as hosts or presenters, could help attract and retain viewers. Additionally, partnering with streaming platforms or exploring alternative distribution methods may provide opportunities to reach a wider audience and generate additional revenue. Adapting to the changing landscape of entertainment consumption will be crucial for the long-term success and relevance of award shows in the future.
On this week's podcast, we recap IBM earnings with Bloomberg Intelligence Senior Technology Analyst Anurag Rana. Bloomberg Intelligence Senior Aerospace, Defense & Airlines Analyst George Ferguson joins to discuss earnings from United, Southwest, and American out this past week. We get the latest on Baker Hughes with CEO Lorenzo Simonelli and Bloomberg Intelligence Senior Industrial Services Analyst Scott Levine. Plus, we talk about the fate of award shows with Bloomberg Opinion Columnist Bobby Ghosh, and Bloomberg Intelligence Credit Analyst Jody Lurie gives us a sneak peek at her time aboard the world's largest cruise ship.
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