Recently the Growth Tools leadership team had a meeting to talk about how to encourage and incentivize everyone at the company to identify small tests with high upside and problems with simple fixes and then to empower them to go execute on them.  We even setup a large reward for the person with the simplest and most impactful project of this nature in Q1. In this meeting we talk about the pros and cons of this. How to encourage it. And how to think about it. This is a recording of a private internal meeting. Enjoy!