In Episode 8 of MSP Insider, host Jeffrey Newton sits down with Katie Vreeland, founder of Luminary Creative, for a candid conversation about why most MSPs struggle with marketing and how to actually get started. Drawing from her experience on both sides of the industry, Katie breaks down the common pitfalls and provides actionable steps for MSPs ready to invest in growth.

Key Topics Covered:
• The real reason most MSPs fail at marketing
• How to start marketing without getting overwhelmed
• Why focusing on problems beats talking about solutions
• Practical steps for identifying your ideal client profile
• The truth about marketing accountability in MSPs

Timestamps:
0:00 - Introduction
3:44 - The Brutal Truth About MSP Marketing
6:36 - Getting Started with Marketing
15:51 - Problems vs Solutions in Marketing
27:07 - Identifying Your Ideal Client
40:02 - Marketing Accountability
46:31 - Key Takeaways

Whether you're just starting to think about marketing or looking to improve your current efforts, this episode delivers practical insights without the typical marketing fluff.

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The Brutal Truth About MSP Marketing (And How to Fix It) - Katie Vreeland