On this episode of #ThePlaybook, Josh “The Fat Jewish” Ostrovsky and David “DOC” Oliver Cohen, co-founders of BABE Wine, shares their thoughts on:
- [2:01] How talking with their audience inspired the pair to create BABE Wine, despite them not being “wine guys”
- [9:43] Why social media conversation is more valuable than any “made up” metrics and KPIs
- [14:14] Why people feel more connected to “Internet personalities” and how people like Kylie Jenner leverage those feelings to generate sales
- [23:52] Realizing that the Internet is a big, giant liar and not everybody can be an influencer
The Playbook With David Meltzer