He Analyzed The Entire Website Visitor ID Industry And Now Thinks It's A Complete Scam — Larry Kim | How Visitor ID Tech Works, Why Bad Visitor Data Is A Disaster For Your Marketing, The Impact Of Bad Data, How To Test Your Visitor ID Provider (#381)

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In this podcast episode, we discuss the truth behind website visitor identification accuracy. 

Website visitor identification technology claims to turn anonymous visitors into sales opportunities, but is it actually effective? Larry Kim, CEO of Customers.AI, has analyzed the entire visitor ID industry and concluded it's largely fraudulent. He reveals how most providers deliver data with only 3-25% accuracy, potentially poisoning your email marketing and destroying deliverability.  

Learn how to test your visitor ID data's accuracy, understand the catastrophic risks of using low-quality data, and discover what truly effective visitor identification technology looks like. 

Get a Free Data Accuracy Test -- If you have already using a Website Visitor ID solution, Customers.ai will run a side-by-side test to prove the accuracy of our data. New to Visitor ID? Run a free trial and we'll give you 500 free contacts. 

Topics discussed in this episode: 

• Why is website visitor ID a scam? 
• How does visitor ID tech work? 
• What makes visitor ID data so inaccurate? 
• Why is bad visitor data a disaster for email marketing? 
• How can you test your visitor ID provider? 
• What’s the real impact of bad visitor ID data? 
• Why do match rates lie? 
• How is Customers.AI different? 
• What should agencies and brands do? 
• Where to get a free accuracy test? 

Links & Resources 

Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3f7cu5db

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