Machine Minds

Episode 20 | Shaping the Future of Vegetation Management | Steve Arters

Feb 19, 2024

38:41

In this episode, we sit down with Steve Arters, Partner Vice President of Marketing at Renu Robotics, a company at the forefront of automating operations and maintenance in the solar industry. Renu Robotics specializes in the development of all-electric autonomous vehicles tailored for vegetation management.

Throughout our engaging discussion, Steve imparts valuable insights derived from his illustrious background as a writer and editor, recounting his initial foray into the realm of marketing in Dallas before eventually relocating to San Antonio. He shares how his marketing expertise seamlessly transitioned into the realm of robotics, embarking on an extraordinary journey that continues to unfold.

Join us on this exploration of Renu Robotics, as we delve into the remarkable strides they are making in shaping the future of Vegetation Management.

Time Stamps

00:00 Machine Minds Show

01:20 Steve’s background

5:20 Vegetation Management is critical

6:30 Showing the Future through marketing

9:45 Marketing Excellence Award

12:55 Renu Robotics’s Journey

16:25 What Inspired Renu Robotics’s Focus?

18:20 How Big are These Operations?

19:20 Success Stories

22:20 Reasons to Have Vegetation Management Systems