Bumper Co-Founder Dan Misener on the Death of the Download

Dan Misener is the co-founder of Bumper, a podcast data and growth company. Dan joins the show to share ways to grow podcasts, including identifying when you have a marketing vs editorial problem, the importance of properly tracking audience engagement, and how the innovative Bumper Dashboard packages and provides show statistics across several platforms. He also explains how we can use download metrics in a future-facing way and how AI is reshaping listener behavior.

You can find Dan on LinkedIn and at wearebumper.com.

I’m on all the socials @JeffUmbro

(00:00) Introduction (00:45) Starting in Radio (02:14) From Production to Podcast Data (05:19) Bumper: A Podcast Data and Growth Company (05:47) Balance of Ads and Content (07:56) What to Ask Podcast Creators Who Want Growth (09:49) The Bumper Dashboard (13:15) Death of the Download Metric (17:56) Downloads as a Currency (21:55) The Ideal World of Ad Buying (26:22) Verified Impressions (31:07) Who Is Using the Bumper Dashboard (36:21) Metrics to Show Podcast Health (39:23) AI in Podcast Data Measurement (42:40) Conclusion and Final Thoughts

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.

To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: listen@thepodglomerate.com
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods

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