Startup Hustle The Engineering Leadership Book That Actually Shows You How to Build Product-Minded Teams
Product Driven: The Book Launch - A Software Leader's Journey to Creating High-Performance Teams 📚
After months of intensive writing and years of industry experience, Matt Watson unveils his groundbreaking book "Product Driven" - a comprehensive guide for engineering leaders seeking to build teams with a genuine product mindset. This isn't just another business book; it's a practical roadmap for transforming how software teams think, work, and deliver value.
In this revealing first look, Matt shares the personal journey that led to creating this essential resource for the tech industry. Drawing from his extensive career building and scaling software products, he addresses a critical gap in leadership literature - how to actually build and manage teams that think like product owners, not just code executors.
🔗 Essential Resources:
Get the Book: https://a.co/d/100RmwC
Newsletter: productdriven.com
Connect with Matt: https://linkedin.com/in/mattwatson
Full Scale Ventures: https://fullscaleventures.com
Get the Offshore Hiring Guide: https://hirefullscale.com/offshore-hiring-guide
Key Discussion Points:
- The evolution from developer conference speech to comprehensive leadership guide
- Why product mindset separates high-performing developers from the rest
- The cultural transformation required for sustainable team success
- Practical frameworks for engineering leaders to implement immediately
- The 500-hour writing journey and lessons learned
Chapter Timestamps:
00:00 - The Big Reveal: First Look at Product Driven
00:22 - The Origin Story: From Conference Speech to Book
01:30 - The Culture Revolution: Why Leadership Matters
02:38 - The Writing Process: 500 Hours of Insights
Ready to Transform Your Team? Share your biggest leadership challenge in the comments - what's preventing your developers from thinking like product owners? Let's discuss practical solutions that actually work in real engineering environments.