Gen Day Spills The #1 Thing Brands Look for in Influencers (And How to Deliver It)

In this conversation, entrepreneur Genevieve Day discusses her journey in establishing Day Management, the evolution of influencer marketing, and the challenges of balancing motherhood with her career. She shares insights on personal validation through accolades, the process of writing her book, and the importance of building a supportive team. Gen also reflects on the dynamics of business partnerships and the distinction between commercial and high-end clients, while navigating the complexities of self-promotion in the industry. We discuss the complexities of personal branding, the challenges of balancing work and family life, and the realities of promoting her book. She emphasises the importance of unique selling points in influencer marketing and shares insights into the evolving trends within the industry. The conversation also touches on high-stakes deals in talent management and the need for agility in a fast-paced digital landscape. We chat about value-based pricing, building trust with new talent, and the importance of networking. She emphasizes the need for organic content and the challenges of payment terms in the industry. The discussion also covers the balance between personal and professional identity, the significance of content pillars, and the choice of sharing personal life on social media.

If you loved this episode, and want to hear more about the Juggle, order it online here.

Find Gen on Instagram here.

Find Day Management on Instagram here.

Find us at Process the Podcast on Instagram here.

Find your host Arielle on Instagram here.

See you next Sunday! x

Hosted on Acast. See acast.com/privacy for more information.