#107 Jen Rubio (Away) - Our goal has never been to just make luggage ( 🇬🇧)

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This week, we are meeting with Jennifer Rubio, co-founder of Away, the New York-based travel brand she started less than 3 years ago, which is now valued at more than a billion dollars. Enjoy our conversation!

TIMESTAMPS:   

00:47 - Jen introduces herself and talks about her background, from law studies to social media consulting and her social media roles at Warby Parker and AllSaints.  
12:00 - How did Jen feel after her careers at AllSaints and the juice company failed? Why do people need to lose somebody or something important to change?  
17:00 - Why and how did Jen decide to start Away? Did she want to create something that big?  
23:00 - How do you prepare yourself to get ready for such significant growth?  
25:00 - How did Jen set up her goals?  
27:00 - The Brand and The storytelling: how does content fit into Away's strategy?  
31:00 - What was the aha moment that made Jen realize she needed to create more than a luggage brand?  
34:00 - What other brands inspire them? Her ambition to be the Nike for travel.  
39:00 - How should a brand talk about sustainability? Peace Direct NGO.  
42:30 - Is there something she would do differently? What do her days look like? Who would she like to listen to on this podcast?  

KEY LEARNINGS:

• Jen was inspired by the idea of disrupting old industries through technology, storytelling, great branding, and an amazing customer experience.
• She believes everyone in a company should be innovative, rather than having a specific innovation role.
• Jen emphasizes humility and being open to asking for help as keys to success.
• Away's goal is to create a travel brand and community, not just make luggage.
• It's essential to genuinely care about sustainability and make it part of a company's DNA.
• Being iterative is one of Away's core values.

REFERENCES:

• Neutrogena
• Warby Parker
• AllSaints
• OKRs
• Shoe Dog by Phil Knight
• Kerby Jean-Raymond

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

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