A Bit Fruity with Matt Bernstein Jeffree Star Has Always Been Like This
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Nov 28, 2025 Kat Tenbarge, an investigative journalist focused on internet personalities, joins veteran YouTuber Kat Blaque to dissect Jeffree Star’s controversial journey. They explore his early life in conservative Orange County, his provocative MySpace beginnings, and his troubling forays into racist content. The conversation delves into Star's shifting political rhetoric, recent anti-nonbinary comments, and the way his past actions resonate with current trends. They argue that his celebrity status allows him to avoid consequences while impacting marginalized communities.
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Scripted Shock Appeals To A Ready Audience
- Jeffree Star repurposes shock-jock conservative talking points to perform for and monetize a receptive audience.
- His rant about Charlie Kirk shows how he weaponizes cultural buzzwords rather than sustained political belief.
Persona, Cruelty, And Lack Of Accountability
- Jeffree's public persona has long blended flamboyance with cruelty to gain attention and approval.
- His trajectory shows how lack of accountability lets wealthy white men persist despite repeated scandals.
MySpace Beginnings Set The Tone
- Jeffree rose to fame on MySpace with an intentionally shocking aesthetic and antics like the "Fruit Loops" stunt.
- Those early posts set a pattern of edgy behavior that resurfaced across his career.