44: How to Become a Lifestyle Entrepreneur & The School of Greatness with Lewis Howes

If, like me, you think the job Lifestyle Entrepreneur seems completely made up, you’d be right.

Lewis Howes’ title, like everything else about his career, is completely self-styled and made into reality on his own terms.

The popular School of Greatness podcast host, who is also an accomplished author and former Arena League football player, quite possibly achieves more before breakfast than most of us do in a week. And it’s all because he took the time to design the life he really wanted. In part, the job description includes overseeing his School of Greatness Academy, a resource for entrepreneurs that gives people access to tools, a community, and accountability coaching to bring their business and lifestyle to the next level.

We sat down with this marketing guru, lifestyle coach and all-round nice guy to learn how he went from couch-surfing to being one of the most sought after online thought-leaders. We also picked up a bunch of expert advice on how one achieves the level of greatness that would warrant such a slick, albeit made-up title.

Wander the halls of the School of Greatness and you’ll find them stocked with high-achieving alumni, each with a unique story in their chosen field or industry but who share the commonality of success. It is an inspirational and fascinating fraternity, one that keeps millions of listeners coming back to Lewis Howes’ podcasts week in, week out.

So how did a kid who dreamt of nothing more than becoming a professional athlete wind up inspiring people on the Internet? 

In this interview you will learn:

- Lewis's top 3 marketing must do's

- The importance of selling an online course before you have created it

- How to build relationships Lewis Howes style

- Branding & Copywriting 101

- The School of Greatness and the strong clarity and purpose he has behind everything he does