Preparation: Everyone Wants To Know [What It Means For Them] (EP.09)

If there's an unexpected area where we see people stumble, this is it.  Making wise decisions about who knows about your transaction and when is critical.  In this episode, we step through each group of stakeholders and discuss considerations about the content and timing of your message to each one.  Discussion with Brent Beshore and Emily Holdman starts @ 5:42.