Golf Club Talk UK DJ Flanders on Appealing to the Four Generations in Golf Clubs - GCTUK 141
It's a great episode this week as Eddie and Leighton kick things off with a catch-up before diving into the featured interview.
They are joined by DJ Flanders, Executive Vice President of Troon Golf, for a wide-ranging and insightful conversation that revisits a standout presentation DJ delivered at the GCAE Conference in Madeira last November. That presentation explored one of the biggest challenges facing golf today: the four generations now sharing our golf venues.
The conversation looks closely at Baby Boomers, Gen X, Millennials, and Gen Z, exploring the typical traits, preferences, and expectations of each group. Eddie, Leighton, and DJ discuss what each generation values most from the golf and hospitality experience, what makes them feel welcomed and satisfied, and where venues risk losing them if expectations aren't met.
A central theme of the discussion is the big challenge facing operators today: how do golf venues successfully appeal to all four generations at the same time? DJ shares practical insight into how different generations can co-exist within the same venues, how expectations can be balanced, and why understanding generational mindset is now essential for the long-term success of golf.
It's a thoughtful, practical, and engaging conversation with plenty of takeaways for anyone involved in golf operations, hospitality, or leadership.
You can find out more about Troon Golf at https://www.troongolf.com and connect with DJ Flanders on LinkedIn.
A big thanks to our partners:
Toro - Click here for more information
The Revenue Club - Click here for more information
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