Web3 CMO Stories From Accidental Entrepreneur to Building One of Asia’s Leading Blockchain Firms | S5 E34
Vikram R Singh takes us on a journey from his unexpected entrepreneurial beginnings to building Antier, a blockchain powerhouse with 700+ team members that has weathered multiple market cycles through unwavering vision and purpose.
What draws someone to blockchain beyond the hype? For Vikram, it was the revelation that this technology could create trust and accountability within systems themselves, reducing intermediaries and putting control back in people's hands. This vision guided Antier through three bear markets while maintaining impressive growth, proving that sustainable success comes from solving real problems rather than chasing trends.
Vikram shares powerful insights about India's position as a Web3 talent hub, needing only regulatory clarity and better storytelling to claim its place as the global Web3 capital. His perspective on the relationship between blockchain and AI is particularly enlightening—"Blockchain is trust, AI is intelligence"—positioning these technologies as complementary forces rather than competitors in our digital future.
For founders and marketers, Vikram offers practical wisdom: focus on the problem you're solving, not your technology, ensure your narrative answers "why now, why you, and why should I care" and remember that people don't adopt technology, they adopt stories that reflect their needs. His Co-Pilot Program demonstrates how partnerships built on equal risk/reward and aligned energies can accelerate innovation in the Web3 space.
Perhaps most surprising is Vikram's revelation about what truly transformed his business after years of perfecting delivery, sales, and management: it was marketing that ultimately enabled exponential growth. This lesson holds particular value during market downturns, when maintaining visibility can position companies for success when conditions improve.
This episode was recorded through a Descript call on July 7, 2025. Read the blog article and show notes here: https://webdrie.net/from-accidental-entrepreneur-to-building-one-of-asias-leading-blockchain-firms/