#1 After Dark - Jordan and Callaway Cook: Founding Paragon Body, Bringing Wellness To Silicon Valley, Tequila, Getting Arrested & Small Town Stories

Welcome back to the Iron Sights Podcast! In this episode of Iron Sights, we are kicking off a new series: After Dark. Jordan and Callaway Cook stopped by the studio to talk shop and catch up. Jordan Cook is the founder of Paragon Body, a rising health & wellness brand delivering corporate wellness solutions to individuals and companies worldwide. Since the founding of Paragon Body, their holistic structure for corporate wellness has been used by some of the largest global brands. To learn more about Paragon Body you can visit their website at https://www.paragonbody.com/ 

This is the story of how two brothers from rural Georgia made their way to establishing one of my favorite brands in silicon valley. Get ready for a new format, because we’re removing the corporate veil, drinking some booze and diving deep into what it takes to start a business and go from zero to hero in the San Francisco Bay Area.

Timestamps:

00:00 Welcome To Iron Sights After Dark

02:50 Getting to Know The Brothers Over Shots of Tequila

08:43 Hunting Racoons and Getting Pulled Over By The Cops

14:22 Small Town Stories: Getting Arresting In Rural Georgia

17:38 The Pros and Cons of Drinking As a Minor

19:47 Moving To California From Georgia As A Personal Trainer

29:12 How Callaway Started In The Fitness Business

30:34 How Tough Is It To Be A Teenage Boy

32:21 Working For LA Fitness and City Sports 

38:26 The Life of A Trainer

40:53 Going Into Business As Brothers & Personal Trainers

46:51 The Standard of Red Dot Fitness

51:57 Outreach As A Small Business Gym Owner In San Mateo County

1:01:11 Accomplishing Business and Fitness Milestones in 2022

1:06:53 Virtually Scaling A Business

1:09:46 Calloway’s Self-Improvement

1:10:58 The Bachelors of San Jose While Balancing Work

1:15:21 My Goals For 2022 Including Family and Lifestyle

1:17:23 Jordan’s 2022 Goals and What Makes People Happy

1:23:25 Closing Statements