Internet exec and  San Francisco State professor Neil Cohen talks marketing.  Often misunderstood in Silicon Valley, the marketing role is a key one for almost any successful company of any size.  Also in this episode -- Neil and Kent poke fun at some Silicon  Valley marketing fails -- and those billboards on the 101.

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In the Something Ventured podcast Silicon Valley insider Kent Lindstrom explores the reality behind the Silicon Valley headlines as he sits down with the people who are shaping the way we view the world online....and beyond.