Above The Business Episode 439: Point A (Where are you today?)
In today's episode of The Above The Business Podcast, Bradley dives into the importance of understanding exactly where your business is today—your Point A. Next Friday, he’ll discuss Point B: where you want your business to go.
Bradley shares how he first encountered this concept in his favorite business book, The Road Less Stupid by Keith Cunningham. He emphasizes the significance of truly grasping your business's current state, rather than giving it mere lip service.
Key topics covered in this episode:
- Understanding financials: monthly revenue run rate, annual revenue trends, and profitability.
- The Rule of 40: year-over-year growth rate plus profitability percentage.
- Marketing insights: cost per lead, customer acquisition cost (CAC), and customer value.
- Sales pipeline metrics: lead conversion cycle, number of leads per sale, and overall sales data.
- Culture and operational efficiency: revenue per employee and business scalability.
Bradley illustrates these points with real-world examples of businesses scaling from six to eight figures, showing the necessity of data-driven decision-making.
You can evaluate your own business metrics with Bradley's free tool. If you're looking for additional strategies to help your business grow, register for his upcoming web class at blueprintos.com/assets.
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Tune in next time for more insights on building a business that runs without you!
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