Bloomberg Businessweek

Instant Reaction: Microsoft & Meta Soar After Strong Earnings

Jul 30, 2025
Microsoft's cloud business soared with a surprising 39% sales increase, fueled by record AI infrastructure spending. Meanwhile, Meta's strong earnings exceeded expectations, leading to a surge in its stock value. The discussion revolves around the potential of AI to reshape advertising strategies and drive growth for both tech giants. Insights into the competitive landscape of big tech reveal how these companies are navigating challenges and leveraging AI for future success. Investors are reacting positively, reflecting confidence in the tech industry's direction.
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INSIGHT

Meta's AI Monetization Strategy

  • Meta's AI efforts aim to monetize its billions of users beyond just advertising.
  • CEO Mark Zuckerberg views AI as the future, with AI-driven search and new advertising opportunities emerging.
INSIGHT

AI Drives Meta's Ad Growth

  • AI is boosting Meta's ad impressions and pricing through better targeting and engagement.
  • Small advertisers connect Meta to CRM systems to improve ad efficiency using generative AI.
INSIGHT

Meta's Super App Ambition

  • Meta is creating an AI-driven super app like China's, expanding its platform scope.
  • However, payments and diversification lag behind competitors like Microsoft and Google, keeping revenue dependent on ads.
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