Lately, we aren’t all getting the same price for the same product. Is the rise of data-driven “personalized pricing” corporate innovation or just next-gen gouging?
Our guest, Lindsay Owens, is an economic sociologist and former policy advisor to U.S. Senator Elizabeth Warren. She’s the co-author of “The Age of Recoupment” in The American Prospect’s issue on How Pricing Really Works, and the executive director of Groundwork Collaborative.
Owens discusses how major retailers are using digital surveillance to set individual prices for individual customers. She talks about the evolution of pricing, from the bazaar to the department store to the Taco Bell app, and why AI software may be enabling price-fixing schemes in real estate that are driving up rents across North America.
Also Vass and Katrina compete for hotel deals.
Subscribe to the Lately newsletter, where the Globe’s online culture reporter Samantha Edwards unpacks more of the latest in business and technology.
Find the transcript of today’s episode here.
We’d love to hear from you. Send your comments, questions or ideas to lately@globeandmail.com.