Paul has spent many years working in advertising in the UK, Australia and New Zealand including ECD roles at some of these country’s largest advertising networks. Paul co-founded his own agency, Barnes, Catmur & Friends Dentsu and while working he often writes articles for the business press as well as car and fishing magazines. Paul now lives on the beach outside Auckland where he concentrates on writing a column in the NZ Herald along with a couple of books. A prolific writer with many years experience, Paul is the host of New Zealand’s best podcast (IOHO) Truth and Soul Inc. And if all this isn’t enough, Paul also has a screenplay in the pipeline.